Blog Social Networking

     Social networking has, over the past few years, become a dominating aspect in our everyday lives. It is very rare today to find an individual who doesn't have at least one form of a social networking account. This emergence of social networking has numerous benefits to all people and made it so that the world is more connected than it ever was. A post that someone in the United States shares of Facebook can be seen (and liked) by someone all the way in India. These sites can help people who are shy or uncomfortable in public find new ways to meet people and make friends. It is a way to stay connected with friends far away. Social networking can even help individuals find relationships. However, social networking doesn't only affect the social aspect of an individuals life. Another benefit social networking sites have is that it can also aid in corporate life and ones career path.
     Gone are the days when someone needed to look through the daily newspaper to find the job postings in their area. In 2018, individuals are one google search away from finding thousands of possible job opportunities (yes, thousands!). The technological shift of the job search is best displayed by the emergence of the social networking site known as LinkedIn. LinkedIn is a professional social networking site used for individuals to network and connect with other people with similar professions, industry concentrations, interests, etc. It is a way to see how your friend from high school is doing and where they are currently working. The great thing about LinkedIn is that once you connect with a certain individual, you can see who they are connected with to help grow your own network. In Frank Langfitt's article, "Social Networking Technology Boosts Job Recruiting", he talks about how LinkedIn "allows users to share their online Rolodexes." Rolodexes are like a group of index cards filled with contact information of different people. The article further explained how having just one thousand connections could lead to hundreds of thousands of connections (which means thousands of possible job opportunities and job postings) (Langfitt). LinkedIn puts all that on online website. With the direct message ability in LinkedIn, you can message the people you connect with to set up chats, talk about potential opportunities, and maybe even land a job. LinkedIn made it possible for regular college students to be able to chat with analysts and vice-presidents at banks and other institutions. Truly, social networking has made huge improvements in the corporate world.
     The increased presence of social networking sites has its own dark side as well. Social media sites, while connecting individuals with others, also puts out the information of said individuals out to the public. Social networking sites like Facebook have been known to give personal information and search history of their user base to advertisement companies in order to "tailor" advertisements specific to each user. Many feel like this is a breach of their privacy. Facebook has also been known to harm individuals who are looking for a job or admission into a college as recruiters can easily find past posts on these social media sites that they don't find acceptable. In Marc Parry's article "Who Cares About Facebook Privacy? Students Do", he stated how users who were 18-19 modified their privacy settings on Facebook at least one time in 2009 and then increased their involvement with the privacy settings on Facebook from 2009-2010. This shows how individuals (especially young people) care about their information being safe. That is why hearing news about personal information, or private messages being shared is very frightening to hear.
     Truly, the emergence of social networking technology has shaped our world in more ways that we can imagine, whether those ways are good or bad.

Works Cited:

Parry, Marc. “Who Cares About Facebook Privacy? Students Do.” The Chronicle of Higher Education, The Chronicle of Higher Education, www.chronicle.com/blogs/wiredcampus/who-cares-about-facebook-privacy-students-do/25877#.

Langfitt, Frank. “Social Networking Technology Boosts Job Recruiting.” NPR, NPR, 22 Nov. 2006, www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf.

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